mixpanel automation

---
name: mixpanel-automation
description: "Automate Mixpanel tasks via Rube MCP (Composio): events, segmentation, funnels, cohorts, user profiles, JQL queries. Always search tools first for current schemas."
risk: critical
source: community
date_added: "2026-02-27"
---

# Mixpanel Automation via Rube MCP

Automate Mixpanel product analytics through Composio's Mixpanel toolkit via Rube MCP.

## Prerequisites

- Rube MCP must be connected (RUBE_SEARCH_TOOLS available)
- Active Mixpanel connection via `RUBE_MANAGE_CONNECTIONS` with toolkit `mixpanel`
- Always call `RUBE_SEARCH_TOOLS` first to get current tool schemas

## Setup

**Get Rube MCP**: Add `https://rube.app/mcp` as an MCP server in your client configuration. No API keys needed — just add the endpoint and it works.


1. Verify Rube MCP is available by confirming `RUBE_SEARCH_TOOLS` responds
2. Call `RUBE_MANAGE_CONNECTIONS` with toolkit `mixpanel`
3. If connection is not ACTIVE, follow the returned auth link to complete Mixpanel authentication
4. Confirm connection status shows ACTIVE before running any workflows

## Core Workflows

### 1. Aggregate Event Data

**When to use**: User wants to count events, get totals, or track event trends over time

**Tool sequence**:
1. `MIXPANEL_GET_ALL_PROJECTS` - List projects to get project ID [Prerequisite]
2. `MIXPANEL_AGGREGATE_EVENT_COUNTS` - Get event counts and aggregations [Required]

**Key parameters**:
- `event`: Event name or array of event names to aggregate
- `from_date` / `to_date`: Date range in 'YYYY-MM-DD' format
- `unit`: Time granularity ('minute', 'hour', 'day', 'week', 'month')
- `type`: Aggregation type ('general', 'unique', 'average')
- `where`: Filter expression for event properties

**Pitfalls**:
- Date format must be 'YYYY-MM-DD'; other formats cause errors
- Event names are case-sensitive; use exact names from your Mixpanel project
- `where` filter uses Mixpanel expression syntax (e.g., `properties["country"] == "US"`)
- Maximum date range may be limited depending on your Mixpanel plan

### 2. Run Segmentation Queries

**When to use**: User wants to break down events by properties for detailed analysis

**Tool sequence**:
1. `MIXPANEL_QUERY_SEGMENTATION` - Run segmentation analysis [Required]

**Key parameters**:
- `event`: Event name to segment
- `from_date` / `to_date`: Date range in 'YYYY-MM-DD' format
- `on`: Property to segment by (e.g., `properties["country"]`)
- `unit`: Time granularity
- `type`: Count type ('general', 'unique', 'average')
- `where`: Filter expression
- `limit`: Maximum number of segments to return

**Pitfalls**:
- The `on` parameter uses Mixpanel property expression syntax
- Property references must use `properties["prop_name"]` format
- Segmentation on high-cardinality properties returns capped results; use `limit`
- Results are grouped by the segmentation property and time unit

### 3. Analyze Funnels

**When to use**: User wants to track conversion funnels and identify drop-off points

**Tool sequence**:
1. `MIXPANEL_LIST_FUNNELS` - List saved funnels to find funnel ID [Prerequisite]
2. `MIXPANEL_QUERY_FUNNEL` - Execute funnel analysis [Required]

**Key parameters**:
- `funnel_id`: ID of the saved funnel to query
- `from_date` / `to_date`: Date range
- `unit`: Time granularity
- `where`: Filter expression
- `on`: Property to segment funnel by
- `length`: Conversion window in days

**Pitfalls**:
- `funnel_id` is required; resolve via LIST_FUNNELS first
- Funnels must be created in Mixpanel UI first; API only queries existing funnels
- Conversion window (`length`) defaults vary; set explicitly for accuracy
- Large date ranges with segmentation can produce very large responses

### 4. Manage User Profiles

**When to use**: User wants to query or update user profiles in Mixpanel

**Tool sequence**:
1. `MIXPANEL_QUERY_PROFILES` - Search and filter user profiles [Required]
2. `MIXPANEL_PROFILE_BATCH_UPDATE` - Update multiple user profiles [Optional]

**Key parameters**:
- `where`: Filter expression for profile properties (e.g., `properties["plan"] == "premium"`)
- `output_properties`: Array of property names to include in results
- `page`: Page number for pagination
- `session_id`: Session ID for consistent pagination (from first response)
- For batch update: array of profile updates with `$distinct_id` and property operations

**Pitfalls**:
- Profile queries return paginated results; use `session_id` from first response for consistent paging
- `where` uses Mixpanel expression syntax for profile properties
- BATCH_UPDATE applies operations (`$set`, `$unset`, `$add`, `$append`) to profiles
- Batch update has a maximum number of profiles per request; chunk larger updates
- Profile property names are case-sensitive

### 5. Manage Cohorts

**When to use**: User wants to list or analyze user cohorts

**Tool sequence**:
1. `MIXPANEL_COHORTS_LIST` - List all saved cohorts [Required]

**Key parameters**:
- No required parameters; returns all accessible cohorts
- Response includes cohort `id`, `name`, `description`, `count`

**Pitfalls**:
- Cohorts are created and managed in Mixpanel UI; API provides read access
- Cohort IDs are numeric; use exact ID from list results
- Cohort counts may be approximate for very large cohorts
- Cohorts can be used as filters in other queries via `where` expressions

### 6. Run JQL and Insight Queries

**When to use**: User wants to run custom JQL queries or insight analyses

**Tool sequence**:
1. `MIXPANEL_JQL_QUERY` - Execute a custom JQL (JavaScript Query Language) query [Optional]
2. `MIXPANEL_QUERY_INSIGHT` - Run a saved insight query [Optional]

**Key parameters**:
- For JQL: `script` containing the JQL JavaScript code
- For Insight: `bookmark_id` of the saved insight
- `project_id`: Project context for the query

**Pitfalls**:
- JQL uses JavaScript-like syntax specific to Mixpanel
- JQL queries have execution time limits; optimize for efficiency
- Insight `bookmark_id` must reference an existing saved insight
- JQL is a legacy feature; check Mixpanel documentation for current availability

## Common Patterns

### ID Resolution

**Project name -> Project ID**:
```
1. Call MIXPANEL_GET_ALL_PROJECTS
2. Find project by name in results
3. Extract project id
```

**Funnel name -> Funnel ID**:
```
1. Call MIXPANEL_LIST_FUNNELS
2. Find funnel by name
3. Extract funnel_id
```

### Mixpanel Expression Syntax

Used in `where` and `on` parameters:
- Property reference: `properties["property_name"]`
- Equality: `properties["country"] == "US"`
- Comparison: `properties["age"] > 25`
- Boolean: `properties["is_premium"] == true`
- Contains: `"search_term" in properties["name"]`
- AND/OR: `properties["country"] == "US" and properties["plan"] == "pro"`

### Pagination

- Event queries: Follow date-based pagination by adjusting date ranges
- Profile queries: Use `page` number and `session_id` for consistent results
- Funnel/cohort lists: Typically return complete results without pagination

## Known Pitfalls

**Date Formats**:
- Always use 'YYYY-MM-DD' format
- Date ranges are inclusive on both ends
- Data freshness depends on Mixpanel ingestion delay (typically minutes)

**Expression Syntax**:
- Property references always use `properties["name"]` format
- String values must be quoted: `properties["status"] == "active"`
- Numeric values are unquoted: `properties["count"] > 10`
- Boolean values: `true` / `false` (lowercase)

**Rate Limits**:
- Mixpanel API has rate limits per project
- Large segmentation queries may time out; reduce date range or segments
- Use batch operations where available to minimize API calls

**Response Parsing**:
- Response data may be nested under `data` key
- Event data is typically grouped by date and segment
- Numeric values may be returned as strings; parse explicitly
- Empty date ranges return empty objects, not empty arrays

## Quick Reference

| Task | Tool Slug | Key Params |
|------|-----------|------------|
| List projects | MIXPANEL_GET_ALL_PROJECTS | (none) |
| Aggregate events | MIXPANEL_AGGREGATE_EVENT_COUNTS | event, from_date, to_date, unit |
| Segmentation | MIXPANEL_QUERY_SEGMENTATION | event, on, from_date, to_date |
| List funnels | MIXPANEL_LIST_FUNNELS | (none) |
| Query funnel | MIXPANEL_QUERY_FUNNEL | funnel_id, from_date, to_date |
| Query profiles | MIXPANEL_QUERY_PROFILES | where, output_properties, page |
| Batch update profiles | MIXPANEL_PROFILE_BATCH_UPDATE | (profile update objects) |
| List cohorts | MIXPANEL_COHORTS_LIST | (none) |
| JQL query | MIXPANEL_JQL_QUERY | script |
| Query insight | MIXPANEL_QUERY_INSIGHT | bookmark_id |

## When to Use
This skill is applicable to execute the workflow or actions described in the overview.

## Limitations
- Use this skill only when the task clearly matches the scope described above.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.